A Century of Excellence
In 1917, the Harrell Ranch was founded by Edd Harrell in Armstrong County, Texas. Exactly 100 years later, in 2017, the Harrell family established TriTails Premium Beef to bring their exceptional Black Angus beef directly to consumers, blending tradition with modern practices.
Who We Are
TriTails Premium Beef, a branch of the Harrell Cattle Company, stands as a leading provider of top-quality Black Angus beef, serving both wholesale and retail markets. Under the dedicated stewardship of Sam Harrell, our cattle herd has achieved unparalleled levels of quality. What began as an online retail store has blossomed into a comprehensive provider of premium beef, expanding to wholesale customers in 2022.
Our Mission:
Provide exceptional Black Angus beef while supporting fellow ranchers.
Our mission at TriTails is simple yet profound: to deliver unparalleled Black Angus beef to discerning markets by improving the beef industry one ranch at a time. We meticulously source superior cattle from suppliers committed to holistic 'nature and nurture' methods. Our unwavering dedication to quality transcends every stage of the production process, from compassionate animal treatment and humane slaughter practices to precise slicing and exceptional customer service.
Our Values
Respect for Tradition:
Valuing traditional methods and heritage while also integrating modern techniques to maintain authenticity and quality.
Commitment to Sustainability:
We pledge to judiciously and respectfully manage our resources to ensure long-term environmental, economic, and social sustainability.
Customer Satisfaction:
Prioritizing customer needs and feedback to ensure a positive experience and continuously improving products and services.
Health and Nutrition:
Promoting the nutritional benefits of beef and providing products that cater to health-conscious consumers.
Excellence in Product & Service:
Our relentless pursuit of excellence drives us to consistently provide superior products and services.
Utilizing Premium Genetics:
We harness the power of superior genetics to ensure exceptional results in all our endeavors.
Nurturing Collaborative Relationships:
We foster valuable relationships with fellow producers who share our ethical and sustainable values.
Ethical Practices
Upholding high ethical standards in business operations, including fair labor practices, humane animal treatment, and integrity in all dealings.
Our commitment to animal welfare and land stewardship is rooted in Biblical principles, emphasizing respect, care, and responsible stewardship. We follow strict guidelines for animal health, nutrition, and humane handling, ensuring our cattle are raised in clean, safe environments and receive the best care.
Connect with us
Thank you for choosing TriTails Premium Beef. We are proud to share our heritage and passion for quality beef with you and look forward to being a part of your dining experience.